Reflections on DUNHILL
For it's Autumn Winter 2018 campaign, Creative Director of Dunhill, Mark Weston was looking to juxtapose the binary quality of Britishness. "There is not a single way of being British, there are many: there is classicism and tradition as well as an idea of the contemporary and shifting," Weston pontificates, "In many ways, the campaign is about literally showing these different perspectives at once'.
Clement Chabernaud fronts the campaign, with it's focus on reflecting both literally and metaphorically the collation of a British house respectful of it's tradition finding a voice that is refreshed and contemporary for the cultured modern day Dunhill man. Photographer Jack Webb captures these moments through reflective glass fronted buildings in London's Mayfair surrounding Alfred Dunhill's Bourdon House christening it a 'stylised reportage of half fact, half fiction'.
Styled in an effort to meld the sinuosity of extravagant tailoring with the ease of the everyday ensemble, the campaign features cashmere coats, peerless masculine leather goods in shoes, bags and trousers while subverting the 'executive style' with which Dunhill is ardently synonymous.