ADIDAS is 'Prouder'
DJ Fat Tony and Adidas in collaboration reached out to a great list of global creators from the LGBTQ+ community and it's allies to re-imagine the iconic Samba through the theme of 'Prouder' - where the shoes will be on display in a unique exhibition during the week of Pride.
Some of the supportive A-list allies include David Beckham, Elton John, Pharrell Williams, Marc Jacobs, Edward Enninful, Skin, Kylie Minogue, Kate Moss, Naomi Campbell, Blondey McCoy, New Order, Pet Shop Boys Marc Jacobs (below) & Amanda Lepore (above) to name a few!
The shoes will be auctioned off in a silent auction via eBay where all of the proceeds will be donated to the Albert Kennedy Trust - a charity with a mission to prevent LGBT+ youth homelessness. To add aplomb to this worthy cause Adidas ‘Prouder’ will culminate on the main day of Pride with adidas’ first ever Pride Float which will feature a series of campaign images and films by SHOWstudio, set to music and a performance by a live Samba band, followed by an invite only after party at The Groucho Club in Soho, London.
Details of all aspects of adidas ‘Prouder’ can be found at: https://showstudio.com/project/adidasprouder
To bid on the adidas ‘Prouder’ Sambas, please go to: https://www.ebay.co.uk/pride