ADIDAS' Points of Deflection
With inspiration taken from Adidas' iconic 90s "Point of Deflection System" technology, Adidas Originals launched its newest silhouette P.O.D. Systems in London June 14th with performances by Migos and collaborator Pharrel Williams. Engineered with a podular sole unit, the silhouette features a new tooling built for the purpose of creating natural motion, flexibility and comfort.
The launch marked the full use of the Adidas Maker Lab, where guests were invited to mix and match P.O.D.S. components with classic Originals elements using tools such as the laser etching and heat press as well as custom chain-stitchers fully emmersing users into the personalised creative experience.
Guided by the Adidas Originals design team including the Senior Vice President of Design Nic Galway, Head of Product Morgan Boeri, and Design Director Remy Eyraud, and Adidas Originals creator and music impresario himself Pharrell Williams, the event was a creative culmination of art music, style, culture and personalised design.
The P.O.D. system will be available globally on June 16th at Adidas Originals locations and at adidas.com