It's The Baume !
Richemont Group launches Genderless Timepieces for a better tomorrow
Drawing experience and insight from the rich watchmaking history across the Richemont Group, Baume launches with an innovative mindset and a commitment to create considered design in sustainable, recycled, and up-cycled materials.
With two collections to launch: The Iconic and the Custom Timepieces, Richemont's goal is "To fulfil the utmost standards of quality and craftsmanship, while committing to the power of collaboration within a circular economy," says Baume Brand leader Marie Chassot.
What's even more exciting is the 2000 permutations of fully customizable timepieces designed through an online configurator. Customer collaborators choose case-sizes of 35mm or 41mm, components, and movements to create thousands of unique designs offering a wealth of individuality within the Baume aesthetic through a contemporary approach that pairs creativity and functionality while promoting consideration for a more personal touch.
Not only are the designs timeless in style, they are also conscious by nature as Richemont will be produced in collaboration with their global partners. Waste Free Oceans, being one of the them, is an organization that collects plastic from oceans, rivers and beaches. Ocean plastic will be transformed into material that will enable Baume's Marie Chassot to create a modern, recycled, and recyclable product while helping clean the oceans; a gallant effort at turning back the clock on the ever impending threat to pollution on our planet.
BAUME watches will be available on www.baumewatches.com as of May 15, 2018 with prices starting from £430.