Diadora takes a walk on the bright side in Hackney

Diadora takes a walk on the bright side in Hackney

Words: @zakimaoui

Sportswear giant Diadora is back for Spring/Summer 2017 with a brand new campaign shot over in Hackney that proves exactly why we love the brand so much. Bold logos, bright colours, terrace influences and those Eighties vibes, the 'On The Brightside' campaign enlists the help of some of the biggest influencers out there, each one reflecting the raw edge of London's streets. Influencers include artist Charlie Barker, rapper and skateboarder Chuck Achike, model Sydney Lima, sneaker head James Magee, model and DJ Luke Storey and rapper Kodie Shane.

Across the collection you'l find those classically epic Diadora tracksuit jackets, sweatshirts (our personal highlights) emblazoned with the classic logo and B.Elite court shoes in a range of colourways. Now this is what spring is all about. 

Available at diadora.com

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