Diesel plans to 'make love not walls'
Words: Eric Medina
Diesel recently launched its ‘#MakeLoveNotWalls’ campaign, demonstrating not only “the uniform for change,” but a voice dedicated to inspire unity and hope. The fashion campaign includes a powerful video produced by renowned fashion photographer, David LaChapelle that shows integrity on matters of immigration, diversity, and LGBTQ rights, while not failing to recognize the administration playing a role in present social division.
The campaign approaches a fearful, threatening reality and replaces it with optimistic resistance towards Trump’s proposed bordering wall through scenes of models breaking a heart-shaped hole in the threshold. With this beautiful demonstration we are persuaded to respond to injustice with the power of love, and a real urgency to end discrimination.
Models cross through the giant wall, dancing and celebrating during a same sex marriage ceremony, which works to mirror the goal of the brand. Nicola Formichetti, Diesel Artistic Director urges: “At Diesel, we [aim] to use our voice for good, love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
This isn’t the first time Diesel has created advertising that illuminates contemporary social issues or teamed up with the artist, and we hope it isn’t the last. LaChapelle has used his gifts to communicate powerful messages in the past, including a campaign for Diesel in 1995 that controversially showed a kiss between two sailors. Within this damaging political climate, advocacy coming from the fashion world has the power to shape culture from hostility to change –and to inspire a lot more love for everyone.
The brightly colored rainbow military tank seen in advertisement is a symbol of progress and aims to share these messages around the world while traveling through London, Milan, Shanghai, New York, Berlin and Tokyo.