Refinery29 Kicks Off New York Fashion Week With Large Scale Installation 29Rooms
A leading force in women’s digital media, Refinery29 presents its second annual large-scale interactive installation 29Rooms this week to kick off New York Fashion Week. Housed in a 80,000-sqaure-foot warehouse in Bushwick, Brooklyn, the center of burgeoning art movements, the installation is a vibrant celebration of self-love and human expression. Refuting the often exclusive nature of the fashion industry, the installation brings fashion and art to the masses with a highly inventive and relevant approach.
Each room is an interactive playground of sorts — beckoning you to immerse yourself in the artist’s world and imprint your own individualized experience. The emphasis is on creating a multi-sensory, shareable experience for visitors. “By bringing together an incredible roster of creative visionaries, we’re able to turn the values and ideas we stand for into multidimensional visceral experience that elicit new emotions and create memorable moments”, explains Refinery29 co-founder and Executive Creative Director Piera Gelardi. With a diverse roster of collaborators — Nicola Formichetti, Ford Motor Company, Michael Kors, Lady Gaga’s Born This Way Foundation, Tinashe, and Adwoa Aboah — the installation brings a plethora of unique perspectives to the table.
Blurring the lines of childhood and adulthood, each room is designed to spurn your imagination. Refinery29 Creative Director of Experiential Albie Alexander Hueston notes, “29Rooms is about transformative experiences and allowing art to perform for you.” Whether you immerse yourself in Nicola Formichetti’s PANDA-MONIUM, light up the club inspired room on Tinashe’s LED reactive dance floor, participate in Signe Pierce & Flavor Paper’s peep show in Come To Your Senses, experience the synergy of nature and technology in Ford’s Garden of Energi, or walk the runway in Michael Kors, The Sidewalk Is Your Runway, the emphasis is on expanding your consciousness and in the most pedestrian of terms, having fun — a concept all too often lost in the world of adulthood.
29Rooms opens to the public September 9th-11th