Blood Brother SS17
Hello both, how was your LCM debut this weekend?
It was really enjoyable and we were really happy with the result and feedback, we had a really great turn out with international press, buyers in addition to a couple of proud mothers!
With your last collection looking back at the Enlightenment era and SS17 as a dedication to those making the most of a sunny day in an often rainy ‘Blighty” your designs seem to celebrate the hope and resilience of man. What drew you to these ideas?
What started with the classic summer Trench as a focal point for SS17 lead us to cascade of ideas discussing the masculinity of the guys who wear them and have worn them throughout the last 100 years, there is a wealth of interesting links to be made, and we are really chuffed with the outcome of our take on such an iconic piece.
Can you speak about the juxtaposition of new and old in your last collection and how it has evolved for SS17?
History is so much a part of the tapestry of Great Britain and something which is immensely fulfilling when formalising research and clashing new ideas and old always feels fun.
This season we have looked at the evolution of the post war British holiday resort which again was fascinating, from camping in the 1970’s, 1980’s Butlins heyday, to arresting imagery from Martin Parr during the decline there is so much to draw from on the subject allowing for that careful juxtaposing.
Naturally there was a lot of weatherproofing in your British holiday-inspired collection, can you talk about the fabrication for this collection?
We have used a variety of different fabrications from a various fabric manufacturers, waterproof fabric such as ripstop nylon feature printed with a replica of our wool check, authentic British mac fabric as well as coated cottons and treated leather will all be perfect for those blustery, damp August days in Blighty.
What was your favourite piece from the collection?
Our take on the trench coat, we have added functional pockets with chunky zip fastenings and the silhouette is oversized and robust androgynous which has led to a few personal orders from girls as well as half the office.
With your designs firmly rooted in British history, how do you feel about the EU Referendum?
Its actually really invigorating to have something so important to decide during our lifetime, these type of situations do not arise too often and its so important that everybody takes some time to sift through both sides of the argument (not just the propaganda) to get a good understanding as its a poignant time in the young lives of this generation, and which ever way people vote this democratic society will have yet another twist in its history and things will never be the same - but such is life.
Nick Biela - Creative Director
James Waller - Co-Founder and Brand Director