American Crew Presents The King
In a fitting partnership, American Crew joins forces with one of the most celebrated icons of our times — Elvis Presley — for a special edition of grooming products. Merging a brand that has consistently given us high-quality offerings that have elevated our style with the "King of Rock and Roll" proves a true landmark. Presley's influence was far-reaching — igniting pop-culture with his unique presence and irreverent sense of stye. David Raccuglia, founder of American Crew concedes, "Men around the world owe a debt to Elvis Presley. He showed us that it's not just what you have to say, but how you say it. He made a success and change seem effortless, and used his voice and looks to make a statement to the world. Elvis is 'The original cool' and American Crew wants every guy out there to know that each of us has the power to define ourselves and make a difference." The line includes fiber, pomade, forming cream, grooming cream, molding clay, and defining paste with custom designed labels that feature, "The King".